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Sustainability: a social solution?

On Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability. Weed described business as being at a crossroads. He said that we need to promote...

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Lean Mean Fighting Machine: can we do well by doing good?

Since we started working with Unilever a few years ago, I’ve always been struck by one of their founding principles “Doing Well By Doing Good”. This neatly constructed piece of copy describes the...

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Unilever take content marketing mainstream and control the data

When brands such as Unilever spend more and more money on sophisticated content marketing you know that it’s become mainstream. The way they have done it also means that they control the data and save...

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Beyond greenwash to greatness: big brands are turning into society’s...

The Economist Intelligence Unit says social marketing is a top five trend for 2014 and new research says that purpose-driven messages live longest in consumers’ minds.  If your brand wants to stand-up...

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Taylor Swift and Cornetto form ice cool Asian partnership

Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan’s heart. In a unique exclusive the partnership is created by and centred on the Asian leg of...

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Content marketing – beyond the hype

Hype surrounding content marketing reached fever pitch in 2014. Heralded as the saviour of everything from digital display advertising to the 30 second spot, was there really any substance behind the...

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Sponsored: A marriage made in Shoreditch: Why Unilever wants London’s tech...

This article is brought to you by our partners ad:tech London From Old Street’s Silicon Roundabout to West London’s Triangle, the capital’s much lauded tech scene continues to excite entrepreneurs,...

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Doing our best for social good

Two recent announcements show the continued rise of social good on the business agenda, yet they also highlight clear differences as to how companies manifest their desire to help when it comes to...

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Sponsored: How a young German dancer convinced Asian mums that ‘Dirt Is Good’

This content is brought to you by our partners eYeka Across Asia, mums don’t like their children to come home with stained clothes. Yet exploring one’s environment and getting dirty in the process is...

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Marketing needs to switch from macro to multi-micro

Unilever has recently gotten into a rather bad habit. At the end of every commercial from Dove, Bertolli and Lipton, as well as all of its other hundreds of brands, sits the Unilever logo. Brand...

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